Getting a website reach top ranks in different search
engines like Google, Yahoo, and Bing generally describes the hard work of
people creating relevant content to a website. Together with web design and
development, SEO or search engine optimization makes it possible for a
particular website to gain online presence and maintain its ranking. SEO has
been heard and used a lot of times on different blogs and articles. However,
what does SEO really do in keeping up a website up and running?
When we say SEO, we are referring to a marketing style
wherein a website gets more audience through organic or non-paid techniques and
advertisements. This work of SEO helps improve the website’s ranking, attract
more traffic to the website and even make the website known to the search
engines. There are a lot of websites in the World Wide Web, so how is it
possible for a search engine to locate a website.
SEO specialists are very concerned in making a website easily
found on the Internet. Imagine a person who wants to find a piece of
information about how to make a blueberry cheesecake. This person will most
likely open a search engine and type recipe for blueberry cheesecake. Since it is a vast land full of websites,
search engines have to look or crawl to all of these websites that have
relevant information on recipe for
blueberry cheesecake. It will collect all data, particularly the link, and
store it in its memory. Crawlers or spiders reach these links and make sure
that the information they get matches the query made by the user.
The website’s relevance and popularity are important factors
to be found online. Relevance is more concerned on finding the right content or
words in a page. What SEO does it to create a content rich in keywords that
will lead these crawlers to the website. SEO build links that will make it
easier for crawlers to find their website to have a relevant content to the
searched query. Popularity comes with the increase of online audience that
helps build relevance to your website.
With these, SEO has to create techniques to makes websites
rich in content. One is by creating rich media content such as videos for easy
ranking. Another is by writing pages that has clear and accurate information
about the content the website holds. It is important to remain truthful to this
as this technique can either boost rankings of plummet popularity online. SEO
utilizes different social media platforms to increase their audience. They
build their links with Facebook, Twitter, Pinterest, LinkedIn and other popular
social media platforms to find their prospective clients. Further, SEO work
together with web developers to ensure that their website is fast and loads
successfully.
SEO is the push that a website needs in getting ranked in
search engines. The technology of SEO has made it possible to websites to be
known. Not having this to one’s website will bury the website deep to the
rankings. The deeper one gets, the more difficult for it to get online presence
and reach success.
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