White Hat SEO refers to the use of optimization strategies that are primarily focused on the target audience – humans. Unlike Black Hat SEO, its strategies are completely legitimate as it follows search engine rules and policies. A website having relevant content is considered one to be following a White Hat SEO technique. How is White Hat SEO done? What are good White Hat SEO techniques?
- On-Page SEO
Any website should understand that they have to be “searchable” online. This means that your website has a good content containing relevant keywords and phrases that can easily be crawled by search engines. A good content on your website gives your website a boost on search engine results page. Be careful not to overuse your keywords in the content. Make sure that they are only used on sections that need them.
- Usage of Social Media
Almost everyone who knows how to use the Internet have different social media accounts. Social media platforms such as Facebook and Twitter are very popular among the young generation. The use of social media does not entirely mean yielding a lot of profit into your business. What social media does is improve brand awareness through links that are connected to your website. People online are naturally curious to know the latest and the trend nowadays. Keeping a good social media network improves your connection and makes it easy to reach target clients.
- Blogging program
Create blogs that have connection to the nature of your website. Linking these blogs to your website is a good way to lead them to you product or services. Build good relationship with other blogger to help you link your accounts to them as well. If you are not good at creating a blog, you can have someone write a blog that introduces or promotes your brand name online.
- Usage of Headers
If your webpage consists of different sections, it will be best to have header tags that include the best keywords. Like what was mentioned earlier, it is recommended to have your keywords present in the content of your website as long as it is relevant and useful for the user.
Some may say that using White Hat SEO has very little progress. However, going by the rules is much better than violating them. White Hat SEO yields results that are effective and ethical. It is effective as the techniques used help boost traffic and ethical as you will not be penalized by the search engine.
Making use of White Hat SEO make take time to see positive results. Think creatively on new ideas that will boost the number of visitors on your page.
For more SEO and other internet marketing tips you can refer to this link http://internetmarketingph.blogspot.com/2015/03/is-seo-helpful-investment-to-businesses.html.
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